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Empower Consulting Group in
Business Strategy,
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Luxury on
02 1st, 2012 |
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Reprint of article in the Northern Nevada Business Weekly by John Seelmeyer on 1/30/2012
“The rich,” F. Scott Fitzgerald was misquoted as telling Ernest Hemingway, “are different than you and me.”
Liz Christoffersen and her team at Reno-based Empower Consulting Group have found success as they work with a growing number of clients around the world who want to learn how to sell to those people who are different than you and me.
And the answer is entirely not the one famously provided by Hemingway: “They have more money.”
Instead, Christoffersen and her...